Using translation to trade internationally
For businesses looking to expand their client base, considering using translation services to sell their goods and services globally could open new markets.
Embarking on global trade can present some hurdles such as banking in different currencies, but language should be one that’s fairly straightforward to navigate when you partner with the right translation service.
Learning your international markets
To support international trade expansions, a firm understanding of the local culture and language is indispensable. If you want to succeed at an international level, your brand’s voice must resonate with your new audience in their native language.
English remains a common language in worldwide business, but customers value sales material and marketing campaigns in their own language – which can help to attract more interest. This extends even to those who are proficient in English. Customers appreciate businesses that make the effort to communicate with them in their language.
To do this, it’s important to use a translation service that specialises in localisation, to consider culture and local nuances when undertaking translation work. This may mean opting to use different marketing campaign straplines in different countries, where they will make a bigger impact.
Whilst researching the culture and way of life for each country you’re looking to sell your products and services in, a good language solutions partner can help you with a range of translation services.
Understanding your new markets
If you’re looking for consumer insight to better understand your target audience in different countries, then it might be a good idea to undertake some market research using an interpreter.
They’ll join your market research calls to provide verbal translation of the discussion, to help remove language barriers and let you ask questions directly to your target customers.
Identifying the essentials for translation
As you begin to consider what materials you’ll need to create in each language, below makes for a good starting point.
- Website Pages: Your website is your business’s digital storefront. Ensuring that it speaks to your international customers in their language will increase accessibility, engagement and can build good foundations for when you look to commence local search engine optimisation activities.
- Instruction Manuals: Product descriptions and user guides all need translating to communicate effectively with your target audience.
- Sales Materials: Translation of product descriptions, service brochures and email campaigns is crucial to effectively correspond with the target customers – building a language of material in different languages.
- Social media and video: Creating country-specific social media pages with native language content to build an audience and demand.
- Legal and Financial Documents: Any legal contracts or financial records need accurate translation to adhere to the respective country’s laws and business procedures.
Why Choose Certified Translation Services?
While translation may seem straightforward, there’s a lot more at play. It’s not about translating word for word. It’s about faithfully conveying your brand’s tone, style, and essence – and that requires a deep understanding of cultural nuances and local idioms. Engaging an experienced and certified translation company ensures your brand’s authenticity, voice, and values remain intact across different languages and regions – and that your marketing messages aren’t lost.
At NRL, we provide prompt and precise translation into more than 135 languages. Our expert linguists not only translate but also localise your brand message, to appeal to your international customers’ cultural sensitivities. We focus on accuracy and precision, and we’re a proud corporate member of the Institute of Translation and Interpreting (ITI). This means that our work is accompanied by a translation certification letter to confirm its authenticity.
Trading internationally can provide diverse business opportunities for organisations looking to grow their market, provided the message remains consistent across multiple countries. Language translation helps to do just that, making your products and services more accessible in more countries.